Blar i NOFIMA vitenarkiv på forfatter "Peschel, A.O."
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Consumer’s categorization of food ingredients: Do consumers perceive them as ‘clean label’ producers expect? An exploration with projective mapping
Aschemann-Witzel, Jessica; Varela, Paula; Peschel, A.O. (Journal article; Peer reviewed, 2019)Consumers are said to increasingly assess processed food in terms of whether or not they perceive it to be ‘clean label’ food. This term refers to what is seen as little processed and ‘natural’ or ‘free from’ negatively ...